Free Course: Master the Basics of Email Copywriting
This free course is designed to help marketers of all levels who would like to improve their email copywriting skills.
Video: How Dark Mode Affects Your Emails
Avoid legibility issues and prepare your emails for seamless dark mode interpretations.
Video: Do This Key Research Before Designing Your Email Email Template
Find out what you need to know to before creating a world-class email template.
Blog: Dark Mode Design & Code Basics for Email Marketers
If you don’t plan for how your emails look in Dark Mode, your email design may appear unintentional, unappealing, or — worst of all — unreadable for Dark Mode users.
Blog: Best Email Marketing Campaigns For Customer Journey Engagement
We’ve surveyed the email customer journey for you, from pre-purchase, purchase, and post-purchase (plus transactional messages).
Blog: Getting Flexible With Email Module Libraries
Email Module Libraries are probably what you really wanted when you asked your creative team for Email Templates, as module libraries speed production and offer testing versatility.
Blog: Elements of an A/B Email Test
A/B testing your emails offers the chance to improve nearly every aspect of your email program - from audience segmentation and content relevance to design and copy.
Blog: Why First-Party Data Should Lead Your Email Segmentation Strategy
Everyone has an abandoned goldmine of first-party data. Here’s how you can start leveraging it today to increase your email marketing engagement.
Blog: Pros & Cons of Custom Email Templates
A guide to considering whether or not to invest in a custom HTML email template.
Blog: Anatomy of a World-Class Email Template
What makes a world-class email marketing template? Let’s start by taking a look at the anatomy of an email.
Portfolio: Email Template
Interpreting Sno Fall’s new brand to their email channel with a custom HTML responsive email template that renders well across all email platforms.
Portfolio: Product Messaging
Homepage redesign and copywriting update for Microclimates, a Seattle start-up focused on indoor farming controls.
Portfolio: Landing Pages
Working fast and staying nimble to help launch a new leadership opportunity as a “Pod Leader.”
Portfolio: Push Notifications
Interrupting a user's workflow while they use your app is always a risky proposition. Tone matters.