What You’ll Learn
Email Copywriting for Marketers is presented by award-winning email copywriter, Tim Yeadon, who serves as Clyde Golden’s Principal & Creative Director.
This free course is designed to help marketers of all levels who would like to improve their email copywriting skills, learn email copywriting best practices, and get copywriting tips that will help you create engaging email content across the customer journey.
The course includes:
Email is Like a School Bus: The role of email within the customer journey (7:25)
Writing to Engage:Scannable subject lines, headlines, body copy, and CTAs (15:59)
Bedside Manner for Brands: Converting voice to tone across the customer journey (13:14)
Apply what you’ve learned: Download Worksheets
Email is Like a School Bus
Module Overview
Understand the role of email within the customer journey, and how your reader's experience needs to be taken into account when crafting a relevant message.
Apply what you’ve learned: Download Worksheets
Writing to Engage
Module Overview
Learn to write subject lines and preheaders that draw readers into your message, how to pair your headline with your hero images, and how to ensure all these elements are supported by effective Calls to Action.
Apply what you’ve learned: Download Worksheets
Bedside Manner for Brands
Module Overview
Discover how to modulate your brand’s voice into the correct tone as you and your email subscriber travel along the customer journey. From your reader’s perspective, being communicated with via the correct tone leads to a better experience, and in turn, increased brand loyalty.
Looking For More?
Best Email Campaigns for Customer Journey Engagement
Dark Mode Design & Code Basics for Email Marketers
Anatomy of a World-Class Email Template
About Clyde Golden
Clyde Golden is an email & SMS marketing agency in Seattle. We’re here to help you create thoughtful and relevant content that leads your prospects through the buyer journey and on to a long-lasting relationship with your brand.