Best Marketing Podcast

Conversations on Messaging

Podcast Host: Tim Yeadon

Producer: Meghan O’Neill

Editor: Lili Joo

Music & Cover Art: Brian Leahy


 
 

Episodes, Season 2

What Motivates People To Give - Savitha Reddy Pathi

Savitha Pathi describes the relationship between donors and the organizations they fund, and how connecting people to the issues they care about has changed in recent times.

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Why Algorithms Rob Us Of What Truly Matters - Hanson Hosein

Hanson Hosein talks about what the future could look like as we become increasingly polarized in our narratives and the danger of “frictionless digital experiences”.

Whatever it is, the way you tell your story online can make all the difference.

The Progress Pride Flag, and the Realities of Intellectual Property - Daniel Quasar

The creator of the Progress Pride Flag shares their experience of going viral, and the subsequent need for stewardship of an iconic symbol.

Creating Relevant Content with First-Party Data - Brian Knollenberg

Brian Knollenberg of BECU defines the capabilities of data within a marketing department and outlines the need for oversight on the use of consumer data.

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Learning To Love Online Learning - Larry Asher

Director of the School of Visual Concepts, and the agency, Worker Bees, Larry Asher, talks about the skills marketers and creatives need to learn right now.

Input Doc: SEO As A Creative Partner

SEO As A Creative Partner - Kyle Freeman

Kyle Freeman explains the best ways to partner with SEO, how to become an SEO expert, and how to stay on top of the ever-changing landscape of search engine algorithms.

Why Diverse Agencies Outperform All Others - Catherine Bye & Mariah Lincoln

Knack Collective’s co-founders tell us how they are future-proofing their agency through diversity and inclusion practices, flexible cultures, and by being “people first”.

A Tour Through Art Book Design - Ryan Polich

Book designer at Lucia | Marquand, Ryan Polich, describes his design process, from the choice of materials through to typography.

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Empowering Others With Design Thinking - Coreen Callister

Coreen Callister, Product Design Director at Ledger8760, and adjunct faculty at the University of Washington, tells us about the processes she shares with her students and clients.

Three Must-Have SEO Tools - Kyle Freeman

A 9 minute microcast with Kyle Freeman, Head of SEO at Assurance, who reviews keyword research tools, rank tracking tools, and website crawlers.

Turning Your Passion Into A Professional Niche - Katie Betts

Katie Betts tells us how she channeled her love for aerial performance into a marketing niche for her agency, and how passion can take all the work out of networking.


Episodes, Season 1

Community Is Built By Those Who Show Up - David Conrad

David Conrad reflects on what he learned about partnership and building community from organizing CreativeMornings Seattle and as co-founder of Design Commission.

Great UX Writers Follow the Data - Melissa Antonelli

Melissa Antonelli, Zillow’s Principal UX Content Strategist, discusses the basics of UX Writing, and how she started her career in marketing.

The Untapped Market of Accessible Tourism - Ryan Smith

Ryan Smith talks about accessible tourism, the need for inclusive thinking in design, and how his experiences traveling worldwide in a wheelchair led to Freewheel Weekends.

Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

Michael Ryan Wilson is the Brand Creative Director of Finish Line. He talks about his journey getting there and his balance between formula and audacity in his team’s design choices.

Design As An Investment For Minority-Owned Startups - Keron Williams

Keron Williams is a UI/UX Designer in Houston, Texas, where he's the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites.

The Tenets of Responsible Design - Gage Mitchell

Gage Mitchell, of Seattle creative agency Modern Species, talks about doing well by doing good, the benefits of having a mission, and how to build community.

Market Research Demystified - Dr. Melanie Richards

Dr. Melanie Richards discusses market research methodologies that every company or organization can use to achieve their business goals.

Why Presidential Pollsters Keep Getting It Wrong - Jerry Johnson

Tim chats with Jerry Johnson, owner and principal consultant at Cascade Strategies, whose market research team helped track voter sentiment in the 2016 Presidential election.

Clyde Golden / Input Doc Guest: Kerry and Kenna from Wildforth Creative

"Welcome to Wildforth" - A Design Agency's First Year - Kenna Smith & Kerry Franz

Co-founders Kenna Smith (Business Director), and Kerry Franz (Creative Director) of Wildforth Creative talk us through what the first year of an agency looks like.

Growing Your Personal Brand with The Punk Rock MBA - Finn McKenty

Marketing strategist, writer, and YouTuber, Finn McKenty, explains how to achieve more in your business by defining your personal brand.

Design Centric Spaces: Rethinking the Agency Experience - Erik Molano

Erik Molano, Creative Director and co-founder of Photon Factory, shares what he has learned in 5 years of owning an agency.


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