Email Marketing
Effects of List Segmentation on Email Marketing Stats (Mailchimp)
Ultimate Guide to Dark Mode (Litmus)
Video: Do This Key Research Before Designing Your Email Templates (Clyde Golden)
Video: How Dark Mode Affects Your Email (Clyde Golden)
Best Email Marketing Campaigns For Customer Journey Engagement (Clyde Golden)
Getting Flexible With Email Module Libraries (Clyde Golden)
First-Party Data
Why First-Party Data Should Lead Your Email Segmentation Strategy (Clyde Golden)
Podcast: Creating Relevant Content With First-Party Data (Input Doc: Marketing Interviews)
UX / Customer Journey
Using Customer Journey Maps to Improve Customer Experience (Harvard Business Review)
The New Science of Customer Emotions (Harvard Business Review)
Copywriting
UX Writing: How to do it like Google with this powerful checklist
Nielsen Norman: The Four Dimensions of Tone of Voice