Here’s four tips to strengthen your AEC marketing program.
Customer journey and content marketing
Buzzword aside, it’s a powerful strategy. Whether your clients are brushing up on your blog, scrolling for inspiration on Instagram, or watching a case study video, they engage at every stage of the relationship. We’ll help you find the right messages to reinforce your expertise across the most effective channels.
We understand that form follows function. With years of design, copywriting, and front end development experience, Clyde Golden can optimize your website for mobile, as well as have it serve as a recruiting tool for new business and talent.
Cross-channel messaging (especially email)
What you say is just as important as where you say it. We’ll help you prioritize the right channel based on the message, including email strategy, audience segmentation, and metrics tracking. Plus, strategic copywriting, design, and video support will help you define your voice, tone, and visual aesthetic across all your touch points.
Digital marketing support
Pitches and proposals can occupy a lot of your team’s time, making it difficult to keep up with all your marketing efforts. Whether you’re working on public or private projects, Clyde Golden can help with overflow marketing projects, as well as work to improve the process by ensuring your email, social media, and other marketing touch points are representative of your brand.